Posts Tagged ‘Merchandising’
RETAIL MERCHANDISING OF ROASTED COFFEE
_How coffees are sold at retail–The place of the grocer, the tea
and coffee dealer, the chain store, and the wagon-route distributer
in the scheme of distribution–Starting in the retail coffee
business–Small roasters for retail dealers–Model coffee
departments–Creating a coffee trade–Meeting
competition–Splitting nickels–Figuring costs and profits–A
credit policy for retailers–Premiums_
WHOLESALE MERCHANDISING OF COFFEE
_How coffees are sold at wholesale–The wholesale salesman’s place
in merchandising–Some coffee costs analyzed–Handy coffee-selling
chart–Terms and credits–About package coffees–Various types of
coffee containers–Coffee package labels–Coffee package
economies–Practical grocer helps–Coffee sampling–Premium method
of sales promotion_